You can do awesome shit.

Have you ever wanted to do something badass but didn’t feel you could?

Are you totally over letting injuries, pain, low energy, obstacles, and limitations hold you back from enjoying your life?

Are you ready to …

My goal is to help you pursue your awesome.

Can chasing your goals make the world a more awesome place?

I think so. Because I believe in potential, possibility, and the power that comes from fully embracing them. And I believe that by pursuing the most awesome version of yourself, you empower others around you to do the same.

My mission is to change the world by helping people think smaller because creating a better world starts with the person closest to you — and that’s you.

Give yourself permission to lean into your strengths and leverage your unique skills and experiences. Let that ripple out into your life and your relationships. Watch it elevate and inspire those around you to be the best version of themselves.

This is how we’ll change the landscape. This is how we’ll turn the tide.

C’mon, let’s do this.


Hi there, I'm Alison.

My resume says I’m a strength, endurance, and durability coach but underneath all that I’m a dreamer, a possibility chaser, an envelope pusher, and a great big (and perhaps a little bit scary) goal encourager.

I created this business to inspire others to see beyond their current limitations and injuries and guide my clients through the process of renegotiating what’s possible for them with strategies that are sustainable and smart.

I do what I do because I believe in human potential — yes, even yours. I believe that we all have the capacity to live great big, bold, adventurous lives and I believe that if you hang out with me long enough, you’ll believe it too.

I believe that sports, fitness, and movement should improve the quality of our lives, not compromise it.

I believe that we can increase our strength, capacity, and confidence while decreasing pain and injuries.

I believe that moving and fueling our bodies is how we heal them and find sustainable health and wellness.

I believe that the physical pursuit of something better, bolder, faster, stronger, longer, and more badass isn’t selfish — it’s a fundamental drive of the human spirit.

For these reasons, I believe we’re all athletes at heart.

The Durable Runner

Whether you’ve been running for years and dream of a sustainable practice without injuries, or you’re a new runner, who wants to build a fit body with long-term endurance, The Durable Runner: A Guide to Injury-Free Running will be a game changer for you.

Learn more about the book and where you can get your hands on a copy.

Is Struggle a Problem?

Yoga teaches us to be present in everything. Including the stuff we don’t want. In many ways, the practice is about learning to nod at the uncomfortable thoughts, sensations, and feelings that arise from struggle, without shutting down. When you’re suffering, it’s very difficult to trust that there’s a purpose or even something loving at work. Instead, you might look at what’s happening and think that what you’re going through is just meaningless struggle.

This is the part where you get better

Many us spend years with this belief that struggle means we’re not good enough or that we’re on the wrong path. And often we’ll feel the heat of friction in the places where the seams of life have started to rub us raw. When confronted with those times, it’s really tempting to want to run away because our minds are programmed to avoid discomfort.