You are capable of awesome things.

It’s time to embrace your potential.

Tap into your power

It's time to pursue awesome

Whether you’re looking to realize your potential in sports and fitness, building your business or personal brand, or looking for personal development and mindset tools for designing a lifestyle that has you pumped to get out of bed every day, I have lots of resources available to help support you.

My coaching packages, book, online classes, and mental durability podcast are all designed to meet you where you are and help guide you to the next level so that you can pursue awesome in your own life and in your own way.


Hi, I'm Alison Heilig.

I’m a certified strength, endurance, and mindful movement coach, and the author of the book, The Durable Runner: A Guide to Injury-Free Running. I train people to be more durable so they can keep at the activities they love without stopping because of injuries or burnout.

My goal is to help people like you create more empowered, awesome lives, and because of my own personal journey, I am able to pull from a variety of disciplines to help you move into your strength and endurance with confidence, grace, and greater self-awareness.

I work with people at every fitness level, so — whether you’re just starting out, a sporadic weekend warrior, a social pavement-pounder, an adventurer, a top-level competitor, or anywhere in between — I have a coaching program that will meet you where you are and help you reach your goals.

Everyone deserves a chance to realize their athletic potential, enjoy a healthy lifestyle, and experience life in an active & functional body.

The Durable Runner

Whether you’ve been running for years and dream of a sustainable practice without injuries, or you’re a new runner, who wants to build a fit body with long-term endurance, The Durable Runner: A Guide to Injury-Free Running will be a game changer for you.

Learn more about the book and where you can get your hands on a copy.

Is Struggle a Problem?

Yoga teaches us to be present in everything. Including the stuff we don’t want. In many ways, the practice is about learning to nod at the uncomfortable thoughts, sensations, and feelings that arise from struggle, without shutting down. When you’re suffering, it’s very difficult to trust that there’s a purpose or even something loving at work. Instead, you might look at what’s happening and think that what you’re going through is just meaningless struggle.

This is the part where you get better

Many us spend years with this belief that struggle means we’re not good enough or that we’re on the wrong path. And often we’ll feel the heat of friction in the places where the seams of life have started to rub us raw. When confronted with those times, it’s really tempting to want to run away because our minds are programmed to avoid discomfort.