You can do awesome shit.
Tired of letting injuries, pain, low energy, obstacles, and limitations hold you back from enjoying your life?
Ready to let go of the diet culture + fitness industry “skinny at any cost” BS?
Then you’re in the right place.
This is the place for you if you’re so over all the body shaming, disgust tactics, and dissatisfaction-mongering commonly used to “motivate” women to change their bodies.
This is the place for you if you’re done with the unsustainable cookie-cutter approaches to dieting and exercise that leave you feeling like you’re failing.
This is the place for you if you’re ready to improve the quality of every season of your life, minimize pain & injuries, pursue adventure, check off bucket list goals, and feel like a badass.
My mission is to create practical, sustainable health & fitness solutions to help you:
This is the place for training at any age without all the pain and body shame.
This is my plan to change the world — starting with supporting YOU.
Because I believe that when you pursue the most awesome version of yourself, you inspire others to do the same.
My mission is to empower people —just like you — to write the next chapter of their story by reimagining what’s possible in their own lives.
It’s not just about fitness or accomplishments — it’s so much more than that.
Creating a better world starts with the person closest to you — and that’s YOU!
So my goal is to help you lean into your strengths and leverage your unique skills and experiences. Then let that energy ripple out into your life and your relationships so it elevate and inspire those around you to be the best version of themselves.
This is how we’ll change the landscape.
This is how we’ll turn the tide.
C’mon, let’s do this
Hi there, I'm Alison.
My resume says I’m a strength, running & durability coach but underneath all that I’m a dreamer, a possibility chaser, an envelope pusher, and a great big (and perhaps a little bit scary) goal encourager.
I created this business to inspire others to see beyond their current limitations and injuries and guide my clients through the process of renegotiating what’s possible for them with strategies that are sustainable and smart.
I do what I do because I believe in human potential — yes, even yours. I believe that we all have the capacity to live great big, bold, adventurous lives and I believe that if you hang out with me long enough, you’ll believe it too.
I believe that sports, fitness, and movement should improve the quality of our lives, not compromise it.
I believe that we can increase our strength, capacity, and confidence while decreasing pain and injuries.
I believe that moving and fueling our bodies is how we heal them and find sustainable health and wellness.
I believe that the physical pursuit of something better, bolder, faster, stronger, longer, and more badass isn’t selfish — it’s a fundamental drive of your human spirit.
For these reasons, I believe we’re all athletes at heart.
The Durable Runner
Whether you’ve been running for years and dream of a sustainable practice without injuries, or you’re a new runner, who wants to build a fit body with long-term endurance, The Durable Runner: A Guide to Injury-Free Running will be a game changer for you.
Learn more about the book and where you can get your hands on a copy.