About – Alison Heilig

Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile • Female is NOT fragile •

Hey, I'm Alison

When I was growing up, no one - and I mean no one - would have referred to me as "an athlete"

In fact, I got into running at age 25 “by accident” – I went for a walk to cool off after a fight with my then-boyfriend, now-husband and spontaneously broke into a run. I only made it a quarter mile because I was so out of shape, but there was something about that heart-pounding euphoria at that exact moment in my life that kept me coming back for more … and more.

But I was also plagued by injury after injury. Then, a few days after my 30th birthday, I felt like I had just turned 75 when a broken hip completely changed my relationship with my health and body.

I thought this was it. In constant pain. Feeling fragile. Being “the injured and broken one.” That’s how it’s going to be from now on.

Wow, it’s funny thinking back to those days here on the other side of the 20 marathons and 9 ultra marathons I now have under my belt.

But that awful experience inspired me to get re-educated so it never happened again.

And 5 years after that pivotal injury, my passion for strength, endurance, and overcoming injury took me out of my 12-year career in corporate legal and into starting my own business driven by the mission to help others feel strong and durable.

Now, I am a Level 2 RRCA-Certified Running Coach, Corrective Exercise Specialist, Certified Nutrition Coach, Women’s Fitness Specialist, and a Yoga Medicine® Registered Therapeutic Specialist. And I have extensive experience and training in anatomy, physiology, injury management, and pre-, peri-, and post-menopausal women’s health.

I’ve been featured in articles on Women’s Running, Competitor, LiveStrong, MyFitnessPal, POPSUGAR Fitness, and Prevention for my expertise in running, strength training, injury prevention, nutrition, and yoga. I am also the author of the book, The Durable Runner.

Beyond my experience and education, so much of what I do comes from this unwavering belief that I hold ...

You can be capable and strong at any age.
Strength is accessible to everyone.

My job is helping women feel confident enough to chase bucket list goals, sign up for that race, book that hiking trip, run around with their kids, join the soccer league, do what they love, and realize that life is just getting started.

Now, I wear many hats:

Personal Trainer
Strength Coach
Running Coach
Triathlon Coach
Nutrition Coach
CrossFit Coach
Yoga Teacher

But underneath all that I’m a dreamer, a possibility chaser, an envelope pusher, and great big (and perhaps little-bit-scary) goal encourager.

I do what I do because I believe in human potential — yes, even yours. And I believe that if you hang out with me long enough, you’ll believe it too.

Fun facts

I was born in PA and now live in MD.

I believe that everything tastes better with sprinkles.

My adventure buddies are my sweet rescue dogs, Duke and Samson.

I’m a Leo , Aries , Enneagram 3, 2/4 Emotional Generator.

I love reading — suspenseful fiction mostly.

Trail running, weightlifting, and hiking are my favorite ways to be active.

My Coaching

Full-service, high-touch 1:1 coaching and group coaching programs for the woman who wants to take control of your health and fitness so she can be and feel badass for years to come.

My Writing

Educational, empowering content for active, athletic, and adventurous women (and those who aspire to be) + deeply personal essays about growing up, living & aging as a female in this f*cked up world.